SLING TV

The Joy of Slinging In

Over 3 days we focused on capturing the emotions we all encounter through entertainment and TV moments. JOSI stands for the “Joy of Slinging In” which was a previous Sling campaign that really resonated with the internal team. So, this photoshoot used JOSI as inspiration to develop a mini library of brand images that have helped bring more of that sassy attitude to the brand. We shot portraits encompassing different TV moments and emotions as well as couples, families, and friends on couches enjoying different types of television experiences.

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1 location, 3 days, 4 set builds, 11 adults, 2 kiddos, and 2 furry friends.

We used a list of words, phrases and situations to help the talent get into each of the different emotions like, your team just lost the Super Bowl, how do you feel?