VELOCITY HONOLULU

Italian fine dining, island style.

The JN Automotive Group is not just an Italian family-owned sports car dealership, it’s a place to hang out and socialize. This massive brand identity project encompassed multi-million dollar apartments called Symphony, an Italian restaurant called Le Radici, a cafe called Italica, and a barbershop named Sixty-One. We named them, created the brand identities, the look and feel, and all collateral materials. This case study features Le Radici.

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SERVICES

Art Direction
Brand Identity
Business Cards

This mark pulls inspiration from the name origin, “Le Radici” meaning “the roots.” The custom typography is based on 1800s calligraphic style bringing the sophistication required to evoke the elevated experience our client desired.