DISH NETWORK

Launching Dish Fiber in Denver

As sponsors of the National Apartmentalization Association (NAA) conference, we were able to effectively take over downtown Denver with our new Dish Business campaign promoting a flagship product, Dish Fiber.

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DISH Fiber empowers multifamily property owners with the ability to monetize a turnkey community-wide internet and entertainment solution for their residents. To launch this new product the DISH Business team participated in the apartment Industries leading event, NAA, to launch their product. Our agency helped strategize and design the product launch of DISH Fiber at the premier event in Denver, CO.

We designed a variety of collateral under tight deadlines ranging from shuttle bus wraps, sidewalk banners, window clings, digital kiosk, signage, e-blasts, attendee lounge materials, path markers, and the trade show booth environment. We used red duotones with lifestyle imagery and bold playful copy to pop and get our audience’s attention. This event raised product awareness and sales and set up DISH Fiber for a successful future.