SLING TV
The app for live TV.
In 2020 Sling went through a massive brand refresh and with that they needed a new library of images. Over 2 days we shot both of their target audiences in multiple locations around Los Angeles. I provided Art Direction for the photographer, talent, props, hair and makeup, and set design.
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SERVICES
Art Direction
Sling has two different target audiences, Tune-in and Lifestyle. The Lifestyle audience is more mature, living in suburban neighborhoods, ethnically ambiguous-Caucasian-Hispanic, and also in the upper middle class income bracket.
Credits
Agency: OneTen Creative
Creative Director: Kirk Dalton
Art Director: Jessica Bell
Photographer: Aaron Smith
Senior Graphic Designer: Alex Becknell