SKULLCANDY

A most unusual holiday gift

With a limited budget and the desire to give a holiday gift to our athletes, musicians, artist, influencers, and brand ambassadors we had to get creative. We partnered with a California winery, hired a muralist, found a laser engraver, and bought some silver sharpies.

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125 Wine Boxes

Skullcandy partnered with the Saarloos & Sons Winery in northern California which gave us 125 bottles of red wine and 125 boxes. We stained the boxes black and had then custom-lined them with soft black foam to protect the bottles.

The Mural

We then took all 125 box lids and glued them to a wall in a grid pattern to create one large canvas. We hired PUSH, a local artist to paint a mural across all 125 lids which allowed each lid to become a unique piece of art and part of a larger work.

Scroll down to see the time-lapse and full video of the making and behind the scenes of this project.

The Label

The design is simple. We took a high-res photo of the final mural and then created a one-color vector of that pattern which we then had printed in black and silver foil. along with the Skullcandy logo. This added a bit of bling for the holiday season with tinsel as our inspiration.

For the back of the bottle, we included the Skullcandy + Saarloos & Sons Co. logo lockup and the wine information and well as website URL.