SLING TV

AirTV Streaming Products

In 2019, we were tasked with redesigning the Sling AirTV packaging and the request was to create a new series of matching luggage boxes. The ask was to make these products feel more premium than the previous designs, while also educating the customer as to what these products do for them and how they could be getting local channels for free.

Our biggest challenge was that due to covid we were unable to attend any press checks nor meet in person as a team.

Original Design

Above is an example of the original packaging we were asked to redesign. As you can see it’s visually cluttered, lacking a clear language hierarchy, and the design felt dated. We stripped away repetitive messaging, reorganized the information, redesigned the iconography, used a more sophisticated color palette, and updated product photography.