For small businesses or startups that need the essentials ($5,000)
Brand Strategy Lite: 1 discovery session, target audience, brand attributes, tone of voice keywords
Core Visual Identity:
Primary logo
Color palette (3–5 colors)
Typography recommendations (pairings + usage suggestions)
Optional brand pattern or secondary graphic element
Mini Brand Guide (10–12 pages): Logo usage, color specs, font guidance, basic do’s/don’ts
Starter Brand Sprint
A more comprehensive, well-rounded brand system ($12,000)
Full Brand Strategy: Mission, vision, core values, positioning statement, competitor analysis
Expanded Visual Identity:
Primary logo + secondary/alternate logos
Extended color palette (primary + secondary)
Full typography system (headlines, subheads, body, accents)
Iconography / brand marks
Patterns, textures, or illustration accents
Brand Guidelines (20–25 pages): Includes layouts, mockups, photography direction
Application Examples: Business cards, packaging mockups, social media templates (2–3)
Signature Brand Identity
For companies needing an all-encompassing identity plus applied design ($20,000+)
In-Depth Brand Strategy: Workshop series, customer journey, tone of voice toolkit
Full Visual Identity Suite: All from the Signature package plus motion/animated logo (if relevant)
Comprehensive Brand Guidelines (40+ pages)
Applied Design Deliverables (choose 2–3):
Packaging/label design
Website design (homepage + 3-5 interior pages, no dev)
Social media campaign kit (10+ templates)
Stationery system (business cards, letterhead, envelopes)
Event collateral (signage, menus, invites, etc.)
Flagship Brand Experience
Illustration
Editorial / Single Piece (magazine cover, poster, etc.) → $3,500–$5,000 (3 concepts, 1 final)
Illustration System (icons, spot illustrations) → $4,000–$8,000 depending on quantity/style
Custom Packaging Illustration → $3,000–$7,500 per product line
Custom Typography / Lettering
Logotype / Wordmark Design → $3,500–$5,000
Custom Typeface (A–Z, 1 weight) → $8,000–$12,000
Headline Lettering / Campaign Title → $2,500–$4,000