header placeholders-03.jpg

Packages

 

For small businesses or startups that need the essentials ($5,000)

Brand Strategy Lite: 1 discovery session, target audience, brand attributes, tone of voice keywords

Core Visual Identity:

  • Primary logo

  • Color palette (3–5 colors)

  • Typography recommendations (pairings + usage suggestions)

  • Optional brand pattern or secondary graphic element

Mini Brand Guide (10–12 pages): Logo usage, color specs, font guidance, basic do’s/don’ts

Starter Brand Sprint


A more comprehensive, well-rounded brand system ($12,000)

Full Brand Strategy: Mission, vision, core values, positioning statement, competitor analysis

Expanded Visual Identity:

  • Primary logo + secondary/alternate logos

  • Extended color palette (primary + secondary)

  • Full typography system (headlines, subheads, body, accents)

  • Iconography / brand marks

  • Patterns, textures, or illustration accents

Brand Guidelines (20–25 pages): Includes layouts, mockups, photography direction

Application Examples: Business cards, packaging mockups, social media templates (2–3)

Signature Brand Identity


For companies needing an all-encompassing identity plus applied design ($20,000+)

In-Depth Brand Strategy: Workshop series, customer journey, tone of voice toolkit

Full Visual Identity Suite: All from the Signature package plus motion/animated logo (if relevant)

Comprehensive Brand Guidelines (40+ pages)

Applied Design Deliverables (choose 2–3):

  • Packaging/label design

  • Website design (homepage + 3-5 interior pages, no dev)

  • Social media campaign kit (10+ templates)

  • Stationery system (business cards, letterhead, envelopes)

  • Event collateral (signage, menus, invites, etc.)

Flagship Brand Experience


Illustration

  • Editorial / Single Piece (magazine cover, poster, etc.) → $3,500–$5,000 (3 concepts, 1 final)

  • Illustration System (icons, spot illustrations) → $4,000–$8,000 depending on quantity/style

  • Custom Packaging Illustration → $3,000–$7,500 per product line

Custom Typography / Lettering

  • Logotype / Wordmark Design → $3,500–$5,000

  • Custom Typeface (A–Z, 1 weight) → $8,000–$12,000

  • Headline Lettering / Campaign Title → $2,500–$4,000

Illustration & Typography Pricing