Perfectly Imperfect

Slash Agency partnered with KUHDOO, an Austin-based organic soap start-up, as the brand prepared to expand nationally. While the products were gaining traction, the existing identity lacked cohesion and scalability. KUHDOO needed a system that could unify every touchpoint — from packaging and print to apparel and digital, in order to compete in larger markets. To deliver at that level, Slash brought me in as a design partner to lead the development of a full brand identity system that could elevate KUHDOO’s presence and support their rapid growth.

Working closely with the Slash team, I created a comprehensive brand package that translated KUHDOO’s “perfectly imperfect” ethos into a polished, scalable identity. Deliverables included a custom typographic logo, business cards, letterhead, apparel, illustrations, brand guidelines, and packaging design. Each piece was designed not as a stand-alone, but as part of a cohesive system built to expand with the company. The strategy was to balance the authenticity of a handmade brand with the professionalism required to thrive in national markets, giving KUHDOO a visual identity that worked seamlessly across retail, print, and digital environments.

The collaboration resulted in a brand identity that elevated KUHDOO from a promising start-up into a lifestyle brand ready for broader recognition. The new packaging stood out on shelves, the collateral reinforced professionalism in every client interaction, and the guidelines provided a roadmap for consistent growth. For Slash, the partnership underscored the value of bringing in a specialist to execute a high-level creative solution. For me, it was proof that the right design system can transform a small business into a brand with staying power, and a strong example of the type of full-scope, high-impact projects I deliver.

SERVICES PROVIDED

Brand Identity

Apparel Design

Packaging

Stationary

Illustration

Typography

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Lorem ipsum
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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker. Discovered the undoubtable source. Lorem Ipsum comes from sections de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC.

Lorem ipsum
dolor amenuter

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown.

It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker.

Discovered the undoubtable source. Lorem Ipsum comes from sections de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC.